Major Players Move To Nearshoring
Adidas is strategically moving away from sourcing goods for the U.S. market from China, a move underscored by CEO Bjørn Gulden during a July 31 earnings call. Although not driven by potential U.S. tariffs, this shift is part of a broader localization effort aimed at enhancing supply chain speed and agility. Adidas plans to produce goods more locally, with China serving the Chinese market and India serving India, while its 82 factories in China, which make up 23% of its Tier 1 suppliers, are set to focus on regional needs. This shift aligns with trends seen across the retail industry as companies like Mattel and Helen of Troy also reduce their reliance on Chinese production due to geopolitical risks and tariff concerns.
As Adidas and others adapt their supply chains, TLC is proactively refining its logistics strategies to support these changes. By staying ahead of industry shifts, we ensure that our clients’ freight moves efficiently, regardless of evolving global trade dynamics. Contact us today to learn how we can optimize your supply chain in light of these trends.
Click Here to read on.
